Category Archives : Innovation

8 Questions To Validate a Problem Worth Solving

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One of the most important steps in the product lifecycle process is the Problem Validation phase. This is the step right up front where you validate that a proposed innovation solves a customer problem worth solving.

The Top 10 Things Holding Back Your Product Growth

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There’s admittedly a lot of room for debate here. It’s so tough to assign a ranking to each one of these as they’re all super important. Then again, there’s no drama in an unordered list!