Product Management and Strategy Guidance
for Growing SaaS Companies Learn More Get Focused Set your market focus, chart the path,
and dominate your space Learn More Grow Your Product Set yourself up for sustained growth
with a solid foundation for "doing" product Learn More

PROVEN SUCCESS ACROSS TOP BRANDS AND STARTUPS

Has Your Product Growth Hit a Wall?

SurgePath partners with with growing SaaS companies to fuel next-level success through high impact product management and strategy practices. We work with companies at all stages, from early stage through maturity, who have hit a critical juncture in their Product journey and need help getting on a solid and sustained trajectory for future growth.

The Simple, But Powerful, Formula For Growth

FOCUS

What are you better at than anyone else? What area of the market are you trying to own? Is your focus rooted in solving your market’s biggest pain points? Without this foundational focus, growing your product to the next level is almost impossible.

COMMON STRUGGLES

LACK OF VISION

SHIFTING & UNCLEAR GOALS

VAGUE TARGET MARKET

LOTS OF #1 PRIORITIES

NO LENS FOR SAYING 'NO'

TEAMS SPREAD TOO THIN

PLAN

Do you have a plan for pursuing the best product opportunities? Do you have difficulties aligning and committing to strategic product plans? Without a sound strategy and an effective way to prioritize opportunities, precious team bandwidth goes to waste.

COMMON STRUGGLES

FUZZY STRATEGY

SHIFTING PRIORITIES

REACTIVE ROADMAP PROCESS

LACK OF TRUE CUSTOMER DISCOVERY

'TOP DOWN' INNOVATION

DATA NOT DRIVING DECISIONS

EXECUTE

Do you have effective and scalable execution processes? Are your team and customers prepared to leverage new innovation? Are you driving customer value? As you grow it's critical to have high performing execution, delivery and optimization techniques.

COMMON STRUGGLES

LONG BUILD CYCLES, WEAK RESULTS

SOLUTIONS NOT MATCHING PLANS

UNDERWHELMING MARKET DELIVERY

LACK OF TEAM TRUST

UNREALIZED PRODUCT VALUE

NOT MEASURING SUCCESS

GROW

These simple, yet powerful, fundamentals drive sustained and scalable Product growth for years to come. Whether you need help with certain pieces or comprehensive assistance, we offer customizable services to guide your path to growth.

IMPACT

CLEAR VISION & GOALS

COMPANY ALIGNMENT

SMART PRODUCT INVESTMENTS

EMPLOYEE ENGAGEMENT

TRUE VALUE CREATION

DELIGHTED CUSTOMERS

Get Focused. Align The Team. Dominate Your Space.

SurgePath offers services to guide you through every stage of the Product growth stack.

STRATEGIC PLANNING

As success happens and your team gets larger, it gets harder and harder to keep everyone focused on a unified company mission and strategy. If this is a pain point, we'll help you operationalize a focused strategic plan that provides the guiding light for next-level product success.

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PRODUCT STRATEGY

Laser focus and a disciplined strategy are the foundational layers of a high functioning Product organization. We'll help you align your product strategy to your company mission & vision and define a strategic roadmap that aims to capture the hearts and minds of your target market.

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PRODUCT MANAGEMENT

Are you struggling to unlock the full potential of your Product teams? As a growing business, it's tough to keep everyone aligned and rowing in the same direction. It's vital to establish scalable frameworks for world class product innovation, execution and delivery. 

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PRODUCT-MARKET OPTIMIZATION

Are you creating real value for your target customers with unique and different product innovation not found anywhere else? Establish (and maintain) product-market fit with mature opportunity identification, market validation and success measurement techniques. 

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PRODUCT PROGRAM ASSESSMENT

Feel like you need help but don’t exactly know where? We’ll spend time with you and your team to assess your current Product program and map out comprehensive improvement recommendations across your strategy, process, execution, optimization and team.

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Proven Success Across Critical Product Stages

EARLY GROWTH

When young, hard charging companies start to gain market traction it’s an exciting time. There might even be an injection of outside funding to jump start growth. But, with increasing opportunities and financial resources, this excitement can often turn into angst if a sound Product discipline doesn’t exist to effectively capture and capitalize on the best product opportunities. 

If you're in this situation, don’t let your opportunity costs pile up! Let SurgePath help you establish a strong Product discipline and program that sets the company up for next-level success into the future.

How It Works

Don provided guidance that helped BoomTown break through to the next level as a company and set us up with a long term Product framework that enables continued, scalable product growth.

GRIER ALLEN, CO-FOUNDER & CEO

BOOMTOWN

STRETCHED LEADERSHIP

In many instances, Product has an official executive-level owner (e.g., CEO / COO / CTO) but with continued growth and all their other responsibilities, part time Product leadership is becoming untenable. In other cases, there exists a Head of Product but they don’t have the bandwidth or ability to tackle all the various Product pieces that need to be addressed.

If this sounds a bit too close to home, let SurgePath help take some of the pressure off as a supplemental resource. We’ll partner with your Product leader to take a step back, evaluate the opportunity areas, and get things tightened up together.

How It Works

SurgePath was critical in helping us implement the necessary strategic frameworks, processes and disciplines to help our team focus and scale. We were able to make a huge positive impact in a very short amount of time.

BEN ARMSTRONG, VP PRODUCT

K4CONNECT

READY FOR RECHARGE

Are you in need of rejuvenation? Mature companies can go through different cycles of Product leadership, and sometimes a systemic issue manifests over time. The Product organization can become a weak spot due to leadership gaps, an underdeveloped / understaffed team, or just plain loss of discipline. This situation can gradually sink a SaaS company.

Great news! SurgePath is here to help. We’ll partner with you to take an assessment of your current Product discipline, identify strengths and weaknesses, develop a plan of attack, and implement a focused initiative to regain your product management and strategy muscles.

How It Works

SurgePath brings to bear a set of skills, experience and attitude that are enormously beneficial and have been a welcome addition to our product management and strategy disciplines. Our product is in a far better place with SurgePath's guidance.

CHUCK JAYNES, DIRECTOR OF ENGINEERING

iCONTACT (ACQUIRED BY J2 GLOBAL)

PROACTIVE OPTIMIZATION

Are you looking for a fresh perspective on improvement opportunities? As a Product leader, it’s easy to fall in love with your own creation over time. Good Product leaders can get a successful Product discipline and team established. Great Product leaders seek outside perspectives on how they can do ever better.

We’d love to be that 3rd party lens that can surface insights on how to go from good to exceptional. You pick the target area(s), we’ll partner with you to do a deep dive on improvement opportunities and, if desired, help lead the improvement initiatives.

How It Works

Don had a huge impact spearheading our strategic planning process and integrating valuable processes and frameworks into our product management discipline. I would heartily recommend Don to anyone looking for a fresh outside perspective on their product strategy.

RICHARD WHITE, CO-FOUNDER & CEO

USERVOICE

We've Been Around. We've Seen A Lot.

Are you experiencing early market traction but haven’t established the product muscles to operationalize a longer term product strategy? Maybe you have a team in place but could use a fresh perspective on ways to grow and improve your product performance? Or, perhaps your leadership is stretched thin and could use supplemental Product expertise. We bring a long history of working in the trenches on challenges like these (and others) with many different verticals, domains and companies.

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TESTIMONIALS FROM COMPANIES LIKE YOURS

"Simply put, Don was a game changer for us. He was instrumental in driving the greater product strategy, as well as guiding teams and individuals in the day to day execution and delivery. His critical thinking, relentless work ethic, and obsessive commitment to delivering amazing products were critical to our company’s growth. Don has a rare passion and gift for helping teams deliver amazing products – we were lucky to have him on our side!"

COOPER BANE, CO-FOUNDER

BOOMTOWN

"SurgePath was critical in helping us implement the necessary strategic frameworks, processes and disciplines to help our team focus and scale as we transitioned to a cross-functional mission team organization and true Agile SCRUM. We were able to make a huge positive impact in a very short amount of time."

BEN ARMSTRONG, VP PRODUCT

K4CONNECT

"Don is one of those rare product visionaries and strategists that every company needs...He is simply the best product leader I’ve had the privilege to work with in my 20+ years in technology and I strongly recommend him to any company who is looking to get their Product or Product team to the next level."

CHRIS HUMPHRES, CO-FOUNDER & CTO

WINDSOR CIRCLE (ACQUIRED BY WHATCOUNTS IN 2018)

"SurgePath brings to bear a set of skills, experience and attitude that are enormously beneficial and have been a welcome addition to our product management and strategy disciplines. I can confidently say that our product is in a far better place with SurgePath than it would have been otherwise."

CHUCK JAYNES, DIRECTOR OF ENGINEERING

iCONTACT (ACQUIRED BY J2 GLOBAL IN 2019)

"Don has the rare ability to lead at the level of strategic prioritization and also drive effective processes to ensure each iteration is better than the last. In one instance he helped us cut ⅔’s of our scope and still deliver the core value to our users - it’s hard to think of a better investment than his ruthless prioritization that helped us ship a great product 3x faster."

MIKE SCHNEIDER, CO-FOUNDER & CEO

FIRST (ACQUIRED BY REMAX IN 2019)

"Don had a huge impact in a short period of time both strategically and at the roadmap-level by spearheading our 2020 strategic planning process and integrating valuable processes and frameworks into our product management discipline. I would heartily recommend Don to anyone looking for a fresh outside perspective on their product strategy."

RICHARD WHITE, CO-FOUNDER & CEO

USERVOICE

"Don’s clear command of product management helped us immensely as he kept asking "who’s the perfect customer", "what’s the perfect outcome for the customer", and "let’s move from minimum viable product to minimum loveable product". He has made huge contributions, for which I am very grateful."

MATT WILLIAMSON, CO-FOUNDER & CEO

WINDSOR CIRCLE (ACQUIRED BY WHATCOUNTS IN 2018)

"Don's team's research was comprehensive and thorough, and their recommendations were excellent. We adopted nearly all of them."

STEVE HARBULA, SENIOR DIRECTOR OF MARKETING COMMUNICATIONS

DENVER BRONCOS

"SurgePath’s process orientation really helped us to make sense of complex tasks like shepherding our product roadmap and continually iterating with feedback from our key customers. Their guidance forced us to ask ourselves the really tough questions that we needed to answer"

JESS MARTIN, CTO

FIRST (ACQUIRED BY REMAX IN 2019)

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We've had success with some great SaaS companies. We have a passion for helping more.

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