The Anatomy of a Strategic Beta Program
In a previous post, we wrote about the main goals of a Beta Program (and what the goal shouldn’t be). Through that lens, I’d like to expand on Beta Programs and take about how to strategically plan out the program so that it’s of maximum value.
8 Questions To Validate a Problem Worth Solving
One of the most important steps in the product lifecycle process is the Problem Validation phase. This is the step right up front where you validate that a proposed innovation solves a customer problem worth solving.
Finding Your Focus Pt. 3: Product Value
In this part 3-of-3 post (part of our “Finding Your Focus” series), we’ll discuss the importance and discovery of your “product value” focus. In other words, what’s the specific value you’ll provide your target customers that will be unique and differentiated in the market.
Finding Your Focus Pt. 2: The Target Customer
In the last post we talked about the super simple concept of focus and why it often tends to get away from SaaS companies. If you find yourself struggling with focus, the first step is to create a clear definition of your target customer.
Finding Your Focus Pt. 1: Why It’s Hard
On the surface, the concept of focus is super simple and makes total sense. I think you’d be hard pressed to find anyone with a little bit of business experience argue that focus isn’t of paramount importance to success. So, why is it so hard to do and why are so many SaaS companies ultimately unfocused?
What COVID Has Taught Us About (Product) Focus
When it’s all said and done, the COVID pandemic will prove to be one of the most devastating events in modern history. So, what does this mean for software product companies and product strategy in general?
The Bedrock of Product Strategy – The Strategic Plan
There’s no getting around it. If you don’t have a well thought out, well defined company strategy then your product strategy will ultimately suffer.
The Top 10 Things Holding Back Your Product Growth
There’s admittedly a lot of room for debate here. It’s so tough to assign a ranking to each one of these as they’re all super important. Then again, there’s no drama in an unordered list!
The Tell Tale Signs That You Need Product Management
The timing will be different for every software company. But, one thing is certain. If you’re a SaaS Startup looking to grow past the initial success phase, you’ll inevitably need to introduce mature product management disciplines to succeed.
The Perfect Product For Nobody In Particular
Imagine you’re tasked with creating, marketing and selling the perfect car for car enthusiasts. Easy enough you say and embark on an initial version of a car that has many attractive features