Category Archives : Product Strategy

The Perfect Product For Nobody In Particular

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Imagine you’re tasked with creating, marketing and selling the perfect car for car enthusiasts. Easy enough you say and embark on an initial version of a car that has many attractive features; sleek, fast, metallic paint, and a luxurious interior among other things. The car starts to sell, revenues build…

The Top 10 Things Holding Back Your Product Growth

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I led a fun session on this topic this past Friday at the Charleston Digital Corridor and had some really positive feedback. Lots of stimulating discussion and I think we all walked away with some great learnings, myself included. This is my take on the top 10 things holding back your product growth (+3 bonus…

The Dawn of an Exciting Future (Press Release)

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“Former BoomTown Product Exec Starts Software Growth Consultancy, SurgePath” BY PRWEB, TUESDAY, NOVEMBER 4, 2014.  With the continued expansion of the software technology sector in the southeast region, software product expert, Don Sedota, has created a new consulting firm to help software companies grow. SurgePath Consulting aims to help small…

Don’t Get Dragged Around by The Competition

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Simply put, being too reactive to your competition will eventually sink your company. If you’re too focused on what your competition is doing, then you’re not focused enough on your own strategy. If you’re always thinking about counter attacks, you’re not thinking with a clear head. This pattern can actually…

What’s Your North Star?

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Let’s play a game. First question: Which choice below best represents the level of focus at your company? We’re a food industry company We’re a food service company We’re a restaurant We’re an Italian cafe We’re a cupcake shop Second question: Which company above likely has the employees that are…

A Framework For Assessing Opportunities

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Over the years, one of the big challenges I’ve experienced as a Product leader is in creating objective decision making frameworks. One of the most important frameworks is one that can be used to objectively prioritize emerging product opportunities…i.e., ideas for innovation. With smaller, growing companies this is even more…