Finding Your Focus Pt. 3: Product Value
In this part 3-of-3 post (part of our “Finding Your Focus” series), we’ll discuss the importance and discovery of your “product value” focus. In other words, what’s the specific value you’ll provide your target customers that will be unique and differentiated in the market.
Finding Your Focus Pt. 2: The Target Customer
In the last post we talked about the super simple concept of focus and why it often tends to get away from SaaS companies. If you find yourself struggling with focus, the first step is to create a clear definition of your target customer.
Finding Your Focus Pt. 1: Why It’s Hard
On the surface, the concept of focus is super simple and makes total sense. I think you’d be hard pressed to find anyone with a little bit of business experience argue that focus isn’t of paramount importance to success. So, why is it so hard to do and why are so many SaaS companies ultimately unfocused?
What COVID Has Taught Us About (Product) Focus
When it’s all said and done, the COVID pandemic will prove to be one of the most devastating events in modern history. So, what does this mean for software product companies and product strategy in general?
The Bedrock of Product Strategy – The Strategic Plan
There’s no getting around it. If you don’t have a well thought out, well defined company strategy then your product strategy will ultimately suffer.
The Top 10 Things Holding Back Your Product Growth
There’s admittedly a lot of room for debate here. It’s so tough to assign a ranking to each one of these as they’re all super important. Then again, there’s no drama in an unordered list!
The Perfect Product For Nobody In Particular
Imagine you’re tasked with creating, marketing and selling the perfect car for car enthusiasts. Easy enough you say and embark on an initial version of a car that has many attractive features
What’s Your North Star?
About SurgePath Testimonials & Success Stories Blog Let’s play a game. First question: Which choice below best represents the level of focus at your company? We’re a food industry company We’re a food service company We’re a restaurant We’re an Italian cafe We’re a cupcake shop Second question: Which company…
The Biggest Key to Product Growth
About SurgePath Testimonials & Success Stories Blog One of the most difficult transitions for an entrepreneur is trusting their growing team to do a lot of the things that they used to do. For a SaaS company founder, this can include stuff like actually coding, designing interfaces, coming up with…
Don’t Get Dragged Around By The Competition
About SurgePath Testimonials & Success Stories Blog Simply put, being too reactive to your competition will eventually sink your company. If you’re too focused on what your competition is doing, then you’re not focused enough on your own strategy. If you’re always thinking about counter attacks, you’re not thinking with…