Optimize team bandwidth and product impact with proven processes for “doing” product.
As you grow, we'll help you maintain effective and repeatable product management processes that produce exceptional results.
Effective and efficient product management is hard. We’ll help you develop and integrate tried and true product lifecycle processes that guide your Product teams through the iterative flow of discovery, ideation, validation, execution, delivery and impact assessment.
Customer feedback is like fuel for innovation, but it can also be overwhelming and underutilized. We’ll help you create a system across the company to ensure that customer feedback is being captured, managed and leveraged effectively to enable smart product decisions.
Whether you have an existing team or starting from the ground up, we’ll provide expert coaching, recruiting and hiring capabilities to help you identify gaps and grow a rock star Product team.
We’re happy to serve as a fractional Product leader (Head of Product / Sr. Product Manager) for as long as you need us. You may be in the early stages of building out your Product team or just have a short-term need to fill. In any case, we’ll help you bridge the gap to a long term solution.
In 2018, K4Connect had established itself as an early mover in the emerging Senior Living Community Technology and Management space. Securing a Series A funding in late 2016, the company had built up momentum with an early SaaS product across a solid customer base and also built up an impressive stable of engineering talent.
However, with a Series B funding effort on the horizon, the company was struggling to fully leverage their deep pool of engineers and recent product efforts had suffered from a lack of holistic direction, competing priorities and slow, disappointing results. The company needed to harness the collective potential of their product and engineering teams to drive sustained growth and optimize its chances for securing a Series B funding.
Partnering directly with K4Connect's VP of Product, we started by taking an assessment of how product was being done at the company, from strategy to delivery, as well as diving in on the underpinnings of the company's overall mission and strategy within the senior living community space.
Through this assessment and learnings, we identified distinct mission areas embedded within the overall strategy, and empowered cross-functional mission teams around these areas. Each mission team would own the mission's product strategy, execution and delivery that contributed to the overall product strategy's success. This, in turn, created more focused, motivated and efficient teams which drove improved velocity and ongoing delivery of product value.
SurgePath also drove the introduction and adoption of contemporary product strategy, development and delivery processes that the mission teams used to drive corresponding roadmaps, product requirements, Sprint priorities and success measurements.
We continued to provide ongoing coaching and leadership to ensure successful adoption and optimizations of these new processes to maximize long term success.
Capitalizing on SurgePath's efforts to effectively operationalize K4Connect's strategy across the organization, the company successfully raised a $12M Series B funding round in Q4 2018.
"SurgePath was critical in helping us implement the necessary strategic frameworks, processes and disciplines to help our team focus and scale as we transitioned to a cross-functional mission team organization and true Agile SCRUM. We were able to make a huge positive impact in a very short amount of time."
- Ben Armstrong, VP Product at K4Connect
There's admittedly a lot of room for debate here. It's so tough to assign a ranking to each one of these as they're all super important. Then again, there's no...
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We've had success with some great SaaS companies. We have a passion for helping more.
Let's chat - we'd love to help you!