The Anatomy of a Strategic Beta Program
In a previous post, we wrote about the main goals of a Beta Program (and what the goal shouldn’t be). Through that lens, I’d like to expand on Beta Programs and take about how to strategically plan out the program so that it’s of maximum value.
The Top 10 Things Holding Back Your Product Growth
There’s admittedly a lot of room for debate here. It’s so tough to assign a ranking to each one of these as they’re all super important. Then again, there’s no drama in an unordered list!
The Real Value of Beta Programs
About SurgePath Testimonials & Success Stories Blog The term “beta program” is a very overused term in product development, and depending on who you talk to, the term carries different meanings. There’s often a misconception that beta programs should be used as a way to get market feedback and validate…