Author Archives : Don Sedota

The Real Value of Beta Programs

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About SurgePath Testimonials & Success Stories Blog The term “beta program” is a very overused term in product development, and depending on who you talk to, the term carries different meanings. There’s often a misconception that beta programs should be used as a way to get market feedback and validate…

The Recipe for a Great Product Manager – Top 10 Ingredients

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About SurgePath Testimonials & Success Stories Blog It’s tough, really tough, to find product management talent no matter where you’re located. The toughest part is that this scarce talent will literally make or break your software company’s long term success. To make it even tougher for small companies, these folks…

What’s Your North Star?

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About SurgePath Testimonials & Success Stories Blog Let’s play a game. First question: Which choice below best represents the level of focus at your company? We’re a food industry company We’re a food service company We’re a restaurant We’re an Italian cafe We’re a cupcake shop Second question: Which company…

The Biggest Key to Product Growth

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About SurgePath Testimonials & Success Stories Blog One of the most difficult transitions for an entrepreneur is trusting their growing team to do a lot of the things that they used to do. For a SaaS company founder, this can include stuff like actually coding, designing interfaces, coming up with…

Don’t Get Dragged Around By The Competition

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About SurgePath Testimonials & Success Stories Blog Simply put, being too reactive to your competition will eventually sink your company. If you’re too focused on what your competition is doing, then you’re not focused enough on your own strategy. If you’re always thinking about counter attacks, you’re not thinking with…

A Framework For Assessing Product Opportunities

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Over the years, one of the big challenges I’ve experienced as a Product leader is in creating objective decision making frameworks. One of the most important frameworks is one that can be used to objectively prioritize emerging product opportunities.

The Art of Change

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About SurgePath Testimonials & Success Stories Blog If there’s one thing that’s common to most people, it’s that they generally dislike change. Humans are creatures of habit. We all like to compartmentalize our daily lives into known entities so that we can reduce the energy required to get through our…

The Dawn Of an Exciting Future (Press Release)

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About SurgePath Testimonials & Success Stories Blog “Former BoomTown Product Exec Starts SaaS Product Growth Consultancy, SurgePath” BY PRWEB, TUESDAY, NOVEMBER 4, 2014.  With the continued expansion of the software technology sector in the southeast region, software product expert, Don Sedota, has created a new consulting firm to help software…